Honeywell Hometown Solutions
Corporate Citizenship/Employee Engagement Campaign
The Honeywell Annual Employee Giving Campaign is part of Honeywell Hometown Solutions Corporate Citizenship Marketing Program.
Since its inception in 2004, HHS has developed a wide array of award-winning programs across five areas of critical importance: Family Safety & Security, Housing & Shelter, Math & Science Education, Humanitarian Relief, and Habitat & Conservation. These programs directly support Honeywell’s mission of “Improving our Communities, One School, One Home, One Family, One Life at a Time.”
Objective:
Promote the Honeywell Annual Employee Giving Campaign in an effort to increase employee awareness, engagement & participation, and increasing internal fundraising
Campaign:
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MC worked with the corporate communications team at Honeywell to manage a year-long series of initiatives surrounding the Annual Employee Giving Campaign …
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MC developed all programming, messaging and collateral associated with a phone message program, direct mail campaign, promotional newsletter and e-communications campaign.
Results:
Under MC’s guidance, the Honeywell Annual Employee Giving Campaign achieved a year-over-year increase in worldwide donations.