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Devotion Vodka
MC developed a strategy and implemented a campaign to launch Devotion Vodka, the world’s first gluten-free, sugar-free and 100% Made-in-the-USA flavored vodka family. While we would never promote any health benefits related to alcohol consumption, our team helped a small company establish a national presence and brand recognition in the highly competitive spirits category. The Award Winning brand is now on shelves next to global brands, as an alternative for adults 21+ that must adhere to dietary restrictions or choose to adopt specific diets. Featured articles include LA Times, Men’s Journal, Beverage World, Asbury Park Press, The Spirits Business, Shape and About.com, among others.
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