Mastro Communications (MC), offers specialized expertise in several business sectors including golf, consumer, sports, health & wellness, travel and technology.
Consumer Launch PR
From sporting goods products to technological innovations, and from online services to food/beverage products, MC has been the PR and integrated marketing team responsible for developing and implementing campaigns that have introduced innovative and revolutionary products/services to the consumer public, and the B-to-B community. This list includes: Devotion Vodka, Baby Jogger Strollers, CeraTech Quick-drying Cement, the iconic Yellow 1st & Ten Line; Schick Razors, the Odyssey Golf putter, Nordica ski boots, Quickie Mops, Prince Tennis Rackets, Vertical Groove Driver, MortgageIT financial services, Via Roma Italian Foods, Teekanne Tea, and much more.
Health & Wellness PR/Promotions
MC is adept at managing PR campaigns for national healthcare organizations, as well as local/regional healthcare systems. Among our past campaigns include: UCB Pharmaceuticals/Parkinson’s More than Motion PR Campaign, Novartis/Breast Cancer Awareness; UCB/Pledge Campaign for individuals with Epilepsy; Novartis/Be Sickle Smart; Pathmark Supermarkets/Health & Wellness Campaign; RWJBarnabas Health/Summer Camp Series promoting health/wellness; Honeywell Hometown Solutions/Corporate Citizenship Campaign and the Walk For Health Campaign, among others.
Golf Marketing & PR
MC is one of the golf industry’s longest serving integrated marketing and PR agencies, having represented many successful companies and events covering all sectors of the business over the past 20+ years. Highlighted by a 14+ year partnership as an agency of record for the PGA of America, MC has developed many campaigns that have become best practices. Among MC’s most successful golf product launches and consumer programs, include: Vertical Groove Driver, the “Kids Golf-4-Free” Program; Odyssey Putter, Softspikes, Tommy Armour 845s irons, SkyCaddie GPS, Brush-T and Ahead Headwear & accessories. Additionally, MC managed a highly successful media center for a PGA TOUR event for 5 years and boasts a strong history of managing all facets of major press conferences & media tours including run of show, speaking points, logistics, media relations, and much more. Examples include several high profile news conferences for the PGA of America & Ryder Cup at NASDAQ Marketsite, Empire State Building, New York Stock Exchange and NYC media tours with professional athletes, brand ambassadors and Company CEOs & executives.
MC is adept at developing and implementing strategies in support of non-profit organizations and foundations. Among the company’s clients include PGA REACH, the charitable foundation of the PGA of America; Arnie’s Army Charitable Foundation, the organization founded to support golf legend and humanitarian, Arnold Palmer’s mission of philanthropy; and the NJ Golf Foundation, the charitable arm of the NJPGA Section. MC also supports the Barnabas Health Foundation, the organization dedicated to nurturing philanthropic support for the programs and services of RWJBarnabas Health, New Jersey’s largest integrated health care delivery system.
MC has spent the past two decades developing and managing PR campaigns, marketing programs,promotions and golf/travel packages for resorts and destinations around the world, including the Camelback Inn Resort & Spa (Arizona); St. Kitts The Royal Beach Casino (Caribbean), Doral Resort & Spa (Miami), Seaview Resort & Spa (NJ), etc.
Encompassing consumer products and services, and B to B technological innovations, MC has a strong history working with leading companies in the technology sector. In fact, MC has served as the longtime agency for Sportvision, Inc., the leading innovator of next generation sports entertainment and broadcast enhancements, developing communications plans for iconic innovations such as the Yellow 1st & Ten line for NFL & NCAA Football broadcasts; PITCHf/x System for Major League Baseball broadcasts; RACEf/x System for NASCAR, and much more. Additionally, MC was responsible for launching the original cart and handheld GPS systems that are now commonplace in the golf industry, among other successful campaigns in the technology sector.