Novartis Be Sickle Smart 

MC worked on a national campaign “Be Sickle Smart: Ask Tiki about Iron,” with Novartis Pharmaceuticals and former NFL Star Tiki Barber, to help educate communities around the country about SCD & iron overload.  Sickle cell disease (SCD) is a serious, life-long blood disorder that can increase a child's risk for stroke. The campaign was designed to educate patients and their families about SCD and iron overload, a consequence of repeated blood transfusions that are a standard treatment to help reduce the complications of SCD in some patients.  The campaign generated extensive national and local press coverage. 

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