LPGA Tour Selects Mastro Communications as Marketing and PR Agency for 2021 Cognizant Founders Cup
NJ-based Golf and Sports Specialty Agency will Promote All Aspects of Prestigious Tournament as Best Women Golfers in the World Visit Northern NJ Market on Oct. 4-10; NJ-Based Cognizant (Nasdaq: CTSH) Continues to Establish Global Golf Footprint
West Caldwell, NJ, April 20, 2021… Mastro Communications, Inc., has been selected by the LPGA Tour as the Marketing and Public Relations agency for the Cognizant Founders Cup, taking place Oct. 4-10 at Mountain Ridge Country Club in West Caldwell, N.J.
The Cognizant Founders Cup, which will be conducted in New Jersey in 2021 after 10 years in Arizona, pays tribute to the 13 Founding Members who established the LPGA Tour in 1950. The 2021 event also marks the inaugural year as title sponsor for N.J.-based Cognizant (Nasdaq: CTSH), one of the world's leading professional services companies, which continues to establish a global golf footprint. With a mission to honor the past, showcase today and build the future, the Cognizant Founders Cup will offer a $3 million purse, the largest of any LPGA Tour event outside of the majors and the CME Group Tour Championship.
Mastro Communications is a N.J.-based sports specialty agency, with a successful track record developing and implementing integrated marketing communications strategies and publicity campaigns for brands, associations and events, on both a local and national level. The agency will be responsible for managing publicity and related marketing activities, including digital and social executions, during the six-month window leading up to the tournament, and throughout competition week.
“We are excited to work with the team at Mastro Communications, as they have a wealth of tournament experience and a strong track record of success in many sectors of the golf industry,” said Scott Wood, Tournament Director. “As we transition this event to a vibrant sports market, with a short runway to tournament week, Mastro is well positioned to lead the publicity and marketing efforts for the Cognizant Founders Cup.”
“As a golf and sports specialty agency based in New Jersey, it’s an absolute privilege to work alongside the LPGA, while driving the marketing and publicity for such a historic event that honors their founders,” said Ari Edelman, Senior Vice President, Mastro Communications, Inc.
Among its client base, Mastro Communications is a longstanding PR agency partner for the PGA of America, as well as RWJBarnabas Health, the largest most integrated academic health care system in New Jersey. Mastro’s other high-profile clients include Ben Hogan Golf Equipment Company, Golf Datatech, the NJPGA and its charitable arm the New Jersey Golf Foundation, Selkirk Sport, and Shot Scope, among others.
Information on ticket sales, corporate hospitality and volunteer opportunities will be available in the coming weeks at www.thefounderslpga.com/.
The LPGA is the world's leading professional golf organization for women. Founded in 1950 and headquartered in Daytona Beach, Fla., the association celebrates a diverse and storied membership with more than 2,300 Members representing more than 30 countries. With a vision to inspire, empower, educate and entertain by showcasing the very best of women's golf, LPGA Tour Professionals compete across the globe, while the Symetra Tour, the official development and qualifying tour of the LPGA, consistently produces a pipeline of talent ready for the world stage. Additionally, LPGA Professionals directly impact the game through teaching, coaching and management.
The LPGA demonstrates its dedication to the development of the game through The LPGA Foundation. Since 1991, this charitable organization has been committed to empowering and supporting girls and women through developmental, humanitarian and golf community initiatives, including LPGA*USGA Girls Golf, the LPGA Women's Network and the LPGA Amateur Golf Association.
Follow the LPGA on its television home, Golf Channel, and on the web via www.LPGA.com. Join the social conversation at www.facebook.com/lpga, www.twitter.com/lpga and www.youtube.com/lpgavideo, and on Instagram at @lpga_tour.
About Mastro Communications
Mastro Communications, Inc. (MC) is a 26-year-old consumer & B2B marketing and public relations agency based in Warren, New Jersey. MC’s staff boasts a strong reputation and track record in several business sectors including sports, travel & leisure, health & wellness, consumer products, technology and food & beverage, among others. Whether representing iconic brands, growth brands or small businesses, Mastro Communications has a track record for developing & implementing integrated marketing communications strategies and publicity campaigns that delivers a strong ROI. Core services include the strategic development and executions of earned, owned and paid media campaigns. For more information, please visit www.mastrocomm.com.