Re-Energize Your PR by Going Small
As the COVID-19 Pandemic has shattered marketing & PR budgets, most companies have been faced with cutting agency expenses and foregoing that important consumer and trade voice. At the same time, many agencies have been forced to re-invent themselves while drastically reducing their staffs. Fortunately small agencies, with less overhead, have weathered the storm and today offer the greatest opportunity for brands to re-energize their PR voice and image. For a fraction of what many companies traditionally spend on PR/Communications services, a small, boutique agency can quickly adapt and execute a campaign to restore brand awareness, while ensuring brand messaging is meaningful and relevant – which is very important - especially during unsettling times. Going quiet is not the solution, so now is time to think small in order to stand tall.